Haier Launched New Products in Israel

On August 10, 2025, Haier Israel held a high - end new product launch event in Tel Aviv, the capital, attracting over 250 core partners and mainstream media participants from across the country.

In recent years, Haier Smart Home has maintained an annual growth rate of over 20% in the Israeli home appliance market, with products like refrigerators, TVs, air conditioners, and washing machines rapidly capturing the high - end market. The regional manager of Haier Levant stated: "In 2026, we will focus on the strategic goal of retail transformation, leveraging industry - leading differentiated products, comprehensive channels, marketing support, and after - sales service guarantees to strengthen competitiveness in the market and achieve precise matching of user needs and ultimate experiences together with our partners."

The highlight of the event was the launch of Haier's high - end products, including refrigerators, washing machines, and kitchen appliances. The 825 series refrigerator features a massive 681L capacity and is equipped with industry - leading MSA smart preservation technology and Antioxidant Zone, with both refrigerated and frozen zones equipped with temperature adjustment functions to meet the diverse food storage needs of local users.

The X11 washing machine introduces an innovative I - Refresh function, addressing the common pain point of odors caused by forgetting to remove clothes after washing. It not only incorporates industry - leading cleaning technology but also leads in energy efficiency. Additionally, the X11 won this year's German iF Design Award for its unique appearance.

The kitchen appliance lineup launched built - in ovens, electric stoves, dishwashers, and other high - end models. All the above products left a deep impression on partners with their smart and convenient features.

In the first half of 2025, Haier Levant achieved double - digit growth in both revenue and profit, exceeding targets. Notably, with the deepening implementation of the high - end strategy, the profit target completion rate reached as high as 251%.

Moving forward, Haier Smart Home will continue to deepen its presence in the Israeli and Middle East - Africa markets, working with partners to provide a full - process high - end brand and scenario - based brand experience centered on user experience, covering product iteration, marketing touchpoints, purchasing experiences, and after - sales service. At the same time, Haier will focus on digital transformation, offering dealers a one - click operating system for product selection, order placement, and tracking to enhance business efficiency and drive sustained performance growth.