IQAir Launches Atem Earth, the World's First Wood Air Purifie

IQAir
Sep 08, 2025, 09:00 ET

Steinach, Switzerland, Sept. 8, 2025 /PRNewswire/ -- IQAir today unveiled Atem Earth, an innovative eco - conscious air purifier that proves sustainability, performance and style can go hand in hand. Atem Earth takes its name from the very thing it's engineered to preserve — our planet.

Atem Earth is the first - ever air purifier to feature a sleek housing made entirely of sustainably forested beech wood. It embraces simplicity, using fewer components to ensure reduced resource use. The natural finish showcases the beauty of real wood, free from harmful paint or polluting varnishes. This groundbreaking device sets a new standard in ultra - low energy use and boasts a filter system that drastically reduces waste.

"We realize manufacturing air purifiers takes valuable, finite resources from our planet," said Frank Hammes, global CEO of IQAir. "With Atem Earth, IQAir's goal was to build a high - performance air purifier that would last for 25 years and cut down on the resources needed to make and run it."

An industry first, Atem Earth displays both indoor and outdoor air quality, giving users a complete air quality picture. Two color - coded rings on the unit's control panel visualize the air quality index: the inner ring represents indoor air quality, measured by Atem Earth's built - in PM2.5 sensor, while the outer ring shows outdoor air quality. Outdoor data is streamed from IQAir's global air quality data network, which covers more than 10,000 cities, or can be paired with the user's own IQAir outdoor air quality monitor for real - time, hyperlocal indoor / outdoor data comparison.

Atem Earth's cylindrical, tower design, creates a powerful clean air vortex to remove viruses, bacteria, allergens, pollen, mold, pet dander, dust and wildfire smoke as well as industrial and traffic pollution. Atem Earth is designed to clean rooms up to 1,460 square feet on maximum speed.

Meeting Energy Star Most Efficient standard on four fan speeds, Atem Earth is IQAir's most energy - efficient air purifier yet in terms of air cleaning and energy consumption ratio, reducing environmental impact.

Atem Earth uses IQAir's HyperHEPA filtration for superior removal of a wide range of particulate pollutants. An activated carbon post - filter helps to remove chemicals and odors. The filters of the air purifier replace conventional plastic frames with a patent - pending frameless filter that cuts down on wasteful use of valuable materials and plastic, without compromising performance. Replacement filters ship in 100% recyclable packaging.