Samsung Unveils 2025 TV Lineup with Vision AI Companion, Redefining Smart Home Entertainment

Samsung has launched its highly anticipated 2025 television lineup, headlined by the integration of the all-new Vision AI Companion, marking a significant leap in the convergence of artificial intelligence and home entertainment. Unveiled through a series of global events including a March showcase in Shanghai and a September debut at Berlin’s IFA exhibition, the expanded product range — covering Neo QLED 8K/4K, OLED, and The Frame art TV models — positions the television as a central smart hub rather than merely a viewing screen .

At the core of this upgrade lies a generational leap in processing power. Samsung’s 2025 flagship TVs are equipped with the new NQ8 AI Gen3 chip, boasting 768 neural networks, while mid-range models feature the NQ4 AI Gen3 chip with 128 neural networks. This hardware advancement enables the Vision AI Companion to deliver transformative improvements in picture, sound, and user interaction .

In terms of visual performance, the flagship Neo QLED 8K QN950F leverages 8K AI Upscaling Pro to enhance low-resolution content to near-8K quality, while Auto HDR Remaster Pro converts SDR content to HDR with richer color detail. The system also learns user preferences for parameters like sharpness, brightness, and color temperature, automatically optimizing settings based on content type — whether streaming a movie, sports game, or documentary . For large-screen enthusiasts, Samsung introduces 115-inch Neo QLED 4K QN90F and 100-inch QN80F models, which use a Large Screen Image Enhancer to maintain clarity even on expansive displays . OLED offerings, including the S95F and S90F, see a 20% brightness boost over predecessors, paired with 165Hz refresh rates and AI Gaming Mode for seamless, responsive gameplay .

Audio capabilities receive equal AI enhancement. Adaptive Sound Pro analyzes content and environment to isolate audio objects, ensuring clearer dialogue and balanced sound, while Smart Sound AVA Pro adjusts voice volumes in real-time to counteract ambient noise. The TV even learns user volume preferences through Adaptive Volume, eliminating sudden loudness shifts between programs or commercials .

The Vision AI Companion emerges as the lineup’s most revolutionary feature, reimagining how users interact with their TVs. Built on an upgraded Bixby platform and integrating Microsoft Copilot and Perplexity’s large language models, this conversational AI supports 10 languages — including English, Spanish, German, and Korean — and maintains context for natural multi-turn dialogues . A dedicated AI button on the new remote grants instant access: users can ask for Christmas movie recommendations, query an actor’s filmography during a show, get step-by-step五花肉 (pork belly) cooking instructions, or check December’s weather forecast, with responses displayed as intuitive visual overlays .

Beyond screen-related queries, the AI enhances daily life through practical tools like real-time dialogue translation for foreign films and shows, eliminating reliance on pre-recorded dubs . It also offers creative features, such as generating custom "Generative Wallpapers" tailored to user preferences . For seamless smart home control, the TVs include a built-in SmartThings gateway to connect Matter and Zigbee devices, while Galaxy Watch owners can control playback and volume via gestures, no remote required .

Samsung further blurs the line between technology and art with The Frame LS03F model, which adopts Mini LED backlighting to boost contrast for displayed artwork and features a slim, frame-like design. In collaboration with ART SHANGHAI at AWE 2025, Samsung used these TVs to recreate 1920s Shanghai’s "modern life" scenes, merging AI-powered光影 effects with classic cultural elements like cheongsams and calendar posters for an immersive, museum-like experience . The art experience extends across Neo QLED and QLED lines, granting access to hundreds of works from global institutions through the expanded "Samsung Art Store+" .

Reflecting its commitment to long-term value, Samsung guarantees seven years of One UI Tizen system updates for 2025 models, ensuring users receive ongoing AI feature enhancements . Pre-orders launched on March 22, 2025, with incentives including free soundbars, annual "Samsung Art Store+" memberships, and Tencent Cloud Gaming subscriptions available through Samsung’s online mall, JD, Tmall, and offline stores .

This launch reinforces Samsung’s 19-year streak as a global TV shipment leader, with Vision AI Companion embodying the brand’s vision of the TV as a "shared smart companion" for the entire household. As stated on Samsung’s official website, the technology transforms the TV from a passive screen into an intuitive device that "adapts to your preferences, becomes aware of your needs, and even acts autonomously to fulfill them" .